The People Behind lomaravexintal
We're designers, researchers, and problem-solvers who've spent years figuring out what makes digital experiences actually work. Our backgrounds are different, but we share something important – we believe great design comes from understanding people, not just pixels.
Margot Blackwood
Design Strategy Lead
Kieran Voss
User Research Director
Margot Blackwood
Design Strategy Lead
Margot started her career in brand consultancy before discovering that digital products needed the same strategic thinking she was applying to corporate identities. She spent five years at a Melbourne design agency where she watched too many beautiful interfaces fail because nobody had thought about the bigger picture.
What sets Margot apart is her ability to see patterns across industries. She's worked with healthcare startups, fintech companies, and government departments – and she's noticed that the same design problems keep surfacing everywhere. Her approach focuses on building systems that can adapt and scale, rather than one-off solutions that break when requirements change.
In 2023, she completed advanced certification in service design methodology. These days, she's particularly interested in how design decisions affect user behaviour over time, not just in the moment of interaction.
Our Collective Journey
We didn't set out to build another design education program. Honestly, it started because we kept having the same conversations with junior designers who were technically skilled but struggling with the strategic side of UX work. They could make things look beautiful, but they were missing the research skills and business understanding that turn good designers into invaluable team members.